This is a button on the web-page, allows you call to support or sales. Experience shows that people are more receptive to information from hearing, rather than from the text on the site. A person is easier and more pleasant to get advice in the voice menu, or by live communication, than write a text chat, not knowing interlocutor.
With calls from the site, implemented through Flashphoner, the Internet, finally, come the people who had could not comfortably and quickly get information from the endless text, pages and links.
Now they can come to your site and easy get support through live communication, which give them Flash-VoIP connection give them.